Founded in 1987 by Carola and Nils Eckrodt and grown year on year since then, the COEUR DE LION brand stands for colour indulgence, a love of life and democratic luxury that is affordable for many people. Today, the Stuttgart location employs 150 members of staff, 145 of whom are female.
COEUR DE LION is represented in 30 countries and is available from 3,500 jewellers as well as selected premium airlines such as Lufthansa and travel retail shops at airports and on cruise ships.
Already in the founding year, Carola and Nils Eckrodt presented their first creations made from industrial parts at the Avantgarde in Munich. The Dusseldorf couturier Hanns Friedrichs, who became a style icon as designer for Joan Collins, bought the entire fledgling collection. Some ten years later, Carola Eckrodt created a timeless design classic with her ‘dice chain’, which has since received international attention as GEOCUBE®.
A particular pleasure was receiving the Jewellery Brand of the Year award at the Watch and Jewellery Awards in the UK. In 2016, 2018 and 2019 COEUR DE LION received more prestigious prizes, namely the German Brand Award.
In 2020, the company won the GERMAN BRAND AWARD in the ‘Luxury’ category.